Letter From The CEO
Make a Change, Make a Difference
As you consider a career with Senior Life, let me share my journey with you. Chances are, I have walked in your shoes and have been right where you are today. I grew up in rural South Georgia as the youngest of 14 brothers and sisters. My mother stayed at home to take care of us, and my father was a city employee working as a garage mechanic. Times were very tough.
I began my insurance career in 1972 with Independent Life and Accident Insurance Company as a debit agent. I worked for 16 years with Independent Life and never earned more than $24,000 in one year.
In 1988, I took a leap of faith and began a new career as a final expense agent. When I got my first set of leads, my wife, Rosemary, and I drove to the town the leads were in and mapped out where every prospect lived. The first week was tough. After working all week, I earned a negative $60.00. The same was true for my second week. Most people would have probably given up, but I believed that if I just stuck with it I could be successful. I had the heart and an earnest desire to succeed. My third week, I earned $2,500.00 and began having the kind of success I had always dreamed of.
In hindsight, I know that my unwillingness to change held me back for 16 years. Now, I feel rewarded many times over: spiritually, personally, and financially. The point is that I did it, and now, I want to help others become just as successful. Senior Life provides the tools, support and leadership. You have to provide the commitment, attitude, work ethic, and a desire to change your life. Today, you have the opportunity of a lifetime. By sharing my story with you, I am reminded of how I got here and what it takes to accomplish a goal. The single most important element of my success is that God blessed me and gave me the ability to overcome my fears in order to begin my financial success.
As the CEO and Co-Founder of Senior Life, I have made a commitment to lead this Company with honesty and integrity. I want to help take care of your family as if they were my own. I understand that our continued growth and success depends on the success of our agents and our commitment to our policyowners. Join Senior Life today!
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Dale R. Powell, Sr.
To download Senior Life's Agent Opportunity Brochure click here.


