150% Commissions

ron powell announcement - 150% commissions

We’re excited to announce that Senior Life Insurance Company has introduced the single most aggressive compensation plan in America— a first year commission of up to 150%! Watch as our President & CEO, Ron Powell, reveals further details.

Promotion Guidelines

Senior Partner


$1,500,000 per month agency issues business


$700,000 per month agency issues business



$350,000 per month agency issues business


$300,000 per month agency issues business


$250,000 per month agency issues business

Vice President


$175,000 per month agency issues business


$125,000 per month agency issues business


$100,000 per month agency issues business

National Sales Director


$50,000 per month agency issues business


$25,000 per month agency issues business

Regional Sales Director


$10,000 per month agency issues business


$5,000 per month agency issues business

Agency Owner


New agent commencing commission

Become an agency owner & earn your way to the top!


It’s as simple as 1, 2, 3! No experience required.










Want to accelerate your income?


Build a team.



At Senior Life, you don’t have to worry about calling friends or family to make sales.

We instantly provide our agents with the highest quality final expense leads on a daily basis. The moment a customer calls us, you are alerted through our groundbreaking technology.

Let us bring customers to you today. No cold calling involved.



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We provide you with a sales process that walks your client right down to the close. This system is effortless, error-free, and so simple that any agent could complete it, regardless of experience. Same-day pay eligibility is included for your convenience.

All at your fingertips. All in five minutes or less.


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Earn what you’re worth.

This business can take you to whatever level you choose — if you’re willing to work for it. Neither of our founders have a college degree, but they have achieved success with hard work in this industry. That’s what’s so great about final expense. No matter what background you have, whoever works the hardest is the one who earns the most. It’s that simple.

Are you ready to make a difference?




Friends, family members, neighbors — invite everyone to follow this proven system with you. Start with just the power of five people. Help those five people hire five more. Continuously expand your team. Watch your income grow as you help others get what they want with Senior Life Insurance Company.

Discover The Advantages of Building Your Team

“When you build an agency, your income can explode exponentially. The sky is the limit.”

—Ron Powell | President & CEO

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Final expense took our President & CEO, Ron Powell, from broke and struggling to owning his own insurance company — in only 11 years.

That’s right! Our president began selling final expense in 1989 and was able to purchase his own insurance company by 2000. You, too, can find success with final expense.


  • Ron Powell photo.
  • 1989

    Started in final expense at 20 years old after dropping out of college.

  • 1990

    Ron falls in love with the simplicity of final expense. He begins to grow an agency — P&P.

  • 1994

    Millionaire by 25 years old. P&P has become the largest final expense agency in America.

  • 2000

    Bought a life insurance company active in 6 states and established Senior Life Insurance Company. Ron suffers from a brain aneurysm, but perseveres in order to work towards realizing his dream of making Senior Life the greatest final expense company in America.

  • 2009

    Ron becomes a paraplegic after an accident. Despite his condition, Ron keeps striving forward and pushes towards continued success. No matter what happens, you can achieve your dreams with Senior Life Insurance Company.

  • 2018

    Senior Life makes first acquisition of another insurance carrier, now known as “Senior Life Insurance Company of Texas.” Over two hundred Home Office employees and thousands of contracted agents are proud members of the Senior Life family.

  • Now

    Thriving and active in 40 states plus Washington, D.C. On the lookout for more acquisitions and more leaders to expand into new states.

No matter where you are in your career, we’ve been there and know what it takes to succeed. Remember: it’s not about how much you know, it’s about how much you want it. If you want it, go get it. Make it happen with Senior Life Insurance Company.


See why our top producing agents love working with Senior Life Insurance Company.


It is an exciting opportunity to watch a company like Senior Life develop and grow. The SLICE and Leads the Way Apps are just a couple of the incomparable tools they have developed to help our agents, and more importantly, our clients.


This is a company where you can truly realize the American dream. The owners started out as agents just like you and me, and now they have opened the door for us to change our lives and build a legacy for our families.


This is a no-limit opportunity. We need motivated talent to help us reach the thousands of customers who call us asking for help every day.


I immediately knew that I could find success with the Senior Life opportunity.


Senior Life provides an incredible opportunity for their agents.


I am so thankful that I had the courage to make the call that led me to find my home in final expense.


Senior Life, all your life!


If you are looking for an amazing opportunity in the insurance industry, your search is over! Join us today.


Senior Life, all your life!


I enjoy working for senior life because I feel like I have found a family who supports, motivates, and appreciates the work that I do. I love being a part of something bigger than myself.


Senior Life, all your life!


I believe in Senior Life Insurance Company and all that they stand for. If you’re looking for a life changing opportunity, this is the place to be.


I enjoy working with Senior Life because of the simplicity that I am able to insure just about everyone, especially through the convivence of an electronic application that is very easy friendly to use. In addition to this, I have found that Senior Life’s recruitment process is extravagantly easy to use.


Senior Life, all your life!


I enjoy working for Senior Life, because I throughly believe in the products and services that we offer our clients; which affords me the opportunity to help a lot of people. I also enjoy working for Senior Life, because of it’s awesome leadership, knowledgeable staff and the family oriented environment.


Senior Life is a great company to work with. They keep the process simple and I am able help families give their love ones peace of mind with affordable coverage.


Senior Life provides an opportunity for you to realize your potential and live your biggest dreams. I’m thankful to be a part of an amazing family.


I enjoy working with Senior Life because not only am I helping families, but I’m also building a great career in the process.




Our licensing experts keep the on-boarding process fast and efficient so you won’t be left wondering about your application status. Be in the field or on the phone helping your customers.




Licensed Agent


Our team of marketing experts designs flyers, websites, mailers, banners, brochures, folders, marketing materials, and more. Use our social media presence to expand your reach.




To Be Licensed


Our home office staff is full of licensed agents who are committed to supporting you. We are available around the clock to answer your questions or concerns.




Licensed Agent


Our claims department ensures that each of your clients are satisfied with our speedy service, helping their loved ones through some of their most difficult times.




Licensed Agent

When asked for help, we always answer the call. Going above and beyond is what we do.

Perks & Benefits


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Contests & giveaways.
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Earn a Rolex.
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Executive membership.
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Annual trips.
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Health insurance plans.
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And more!

No License? No Problem. Get Started Today.

Contract now, speak to one of our leaders, or see for yourself why agents love Senior Life.

Lesson 1


Recognizing the need for a more comprehensive anti-money laundering regime to fight drug trafficking, organized crime, and international terrorism, the U.S. Congress passed and President George W. Bush signed into law the USA PATRIOT ACT (Patriot Act), which, among other things, amended the Bank Secrecy Act (BSA) to require all businesses defined in the BSA as financial institutions to implement an Anti-Money Laundering (AML) program and report suspicious transactions to the Financial Crimes Enforcement Network (FinCEN). An insurance company is defined as a "financial institution." The characteristics of financial products, including certain life insurance products, make them potentially vulnerable to those seeking to launder money. FinCEN relies upon a network of state, federal and international law enforcement agencies to collect, analyze and disseminate information about money laundering. FinCEN is also the repository for all Suspicious Activity Reports (SAR).

Bank Secrecy Act (1970)

The BSA grants the Treasury Department the authority to require firms under its jurisdiction to develop written policies and employee training programs for compliance with the provisions of the BSA. Additionally, the reporting and recordkeeping rules within the BSA require a financial institution to:

  • Maintain certain records in order to allow investigators to trace transactions.
    • Maintain certain records in order to allow investigators to trace transactions.
    • This includes information such as the identity and address of the participants in a transaction.
    • The legal capacity in which a participant in a transaction is acting.
    • The identity of the beneficial owner of the funds involved in any transaction.
    • A description of the transaction.
  • File a Currency Transaction Report (CTR) with the Internal Revenue Service (IRS) for each transaction in currency of more than $10,000. The types of transactions include: deposits, withdrawals, or currency exchanges in an amount exceeding $10,000.
    • For purposes of the CTR, multiple transactions taking place on the same day, for the same person, and the at the same financial institution count as a single transaction; this is known as the Aggregation Rule.
  • File a Report of International Transportation of Currency or Monetary Instruments (CMIR) when the amount of currency or monetary instruments transported into or outside of the U.S. exceed $10,000. Monetary instruments include any traveler’s checks or other checks, securities, or stocks that have been signed over or are otherwise in such a form that ownership goes to the bearer.
  • Maintain information concerning sales of monetary instruments purchased with cash in amounts from $3,000 to $10,000 to prevent structuring transactions.
  • Keep records for any transmittal of funds over $3,000 (the "Travel Rule").
  • Certain financial institutions must file a Suspicious Activity Report (SAR) for any suspicious transaction or activity.

USA Patriot Act (2001)

On the heels of the terrorist attacks on September 11, 2001, the Patriot Act was signed into law to combat terrorism. The Patriot Act gives law enforcement agencies broader powers in dealing with money laundering and terrorism, and makes it more difficult for money launders to use their traditional financial channels to launder money. The Patriot Act created new anti-money laundering responsibilities for insurance companies.

Money Laundering

Money laundering is the illegal practice of placing money gained from criminal activity, "dirty money," through a series of apparently legitimate transactions in order to hide the criminal origin of the money. The goal is to make money from criminal activity appear to be from legitimate sources. Money is usually associated with cash though non-cash transactions can play a role. Any financial transaction can be a part of the process to hide the origin of the money


Although money laundering is a diverse and often complex process, it basically involves three independent steps that can occur simultaneously, separately or overlap.

  1. Placement. This is the first step in the washing cycle. Money laundering is a cash intensive business, generating vast amount of cash from illegal activities. The monies are placed into the financial system or retail economy or are smuggled out of the country. The aims of the launderer are to remove the cash from the location of acquisition so as to avoid detection from the authorities and to then transform it into other asset forms. A common method is “structuring” which breaks up the currency transactions into portions that fall below the reporting threshold. Examples for disposal of bulk cash include:
    • Payment of premiums on life insurance policies or annuity contracts;
    • Large number of transactions;
    • Using cash;
    • Using cash equivalents;
    • Not using normal banking channels.
  2. Layering. In the course of layering, there is the attempt at concealment or disguise of the source of ownership of the funds by creating complex layers of financial transactions designed to disguise the audit trail and provide anonymity. The purpose of layering is to disassociate the illegal monies from the source of the crime by purposely creating a complex web of financial transactions aimed at concealing any audit trail as well as the source and ownership of funds. Examples of layering include:
    • Multiple transactions
    • Purchasing financial products such as life insurance and annuities
    • Cash transfers
    • Currency exchanges
  3. Integration. Integration is the final step in the process. It is this stage at which money is integrated into the legitimate economic and financial system and is assimilated with all other assets in the system. Integration of the "cleaned" money into the economy is accomplished by the launderer making it appear to have been legally earned. By this stage, it is very difficult to distinguish legal and illegal wealth. Methods popular to money launderers at this stage are:
    • Purchasing legitimate businesses
    • Borrowing against insurance policies
    • Termination of insurance policies
    • Early termination of annuities


Penalties for money laundering can be severe. Fines could be twice the amount of the transaction up to 1 million dollars. Any property involved in the transaction or traceable to the proceeds of the criminal activity may be subject to forfeiture. Individuals are subject to prison terms for being willfully blind to the fact that the transaction involved illegal funds. In addition, insurance companies risk losing their charter, and agents risk being removed and barred from insurance. Insurance companies have their own disciplinary policies and procedures.

Agents not complying could be subject to disciplinary action up to and including termination and will be reported to the proper legal authorities. To protect yourself from a willful blindness charge:

  • Report suspicious behavior to the Senior Life Market Compliance Department and keep documentation of communication;
  • Know your clients; and
  • Stay alert for any suspicious behaviors.

Reputational Risks

One of the most harmful outcomes from involvement in a money laundering investigation is damage to the agent and insurance company's reputation. Being aware of and following money laundering requirements helps protect our most valuable sales tool, your reputation.

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As an agent, you're able to purchase a Senior Life business cards. Each set contains 500 business cards and is $32. If you've met your production quota, then you may order these cards for no charge. To order business cards, please download the form linked here. This form can also be found on our Agent Resources site. Once you've downloaded and completed the form, please email it to If you have any questions about our business cards, please contact our Marketing Department.

As an agent, you're able to purchase a Senior Life name badge. To order one of these name badges, please submit the form linked here. If you have any questions about our name badges, please contact our Marketing Department.

Agent Resources is where you can access applications, downloads, memos, and more. If you ever have any trouble logging in, please contact our IT Department or our Marketing Department for assistance.

The Senior Life Anti-Money laundering course allows you to be trained to be aware of anti-money laundering practices. Use the link here or on our Agent resources to read the material and take the quiz. You must complete this course within 90 days of beginning your contract with Senior Life. If you have any questions about the quiz, please contact our Licensing Department.

On the Senior Life Store, you can order a variety of marketing material, from apparel to brochures. If you ever have any questions about any materials on the store site, please call our Marketing Department and we'll be happy to assist you.

The agent portal allows you to see what lead charges you have and what agents may be working under you, along with other helpful information.

Finish Contracting

In order to finish the contracting process, please click the button below to visit our contracting site. From there, you'll need to register with your 6-digit hiring code. Once you've registered, add and you'll be able to start writing business within 24-48 hours.


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Senior Life agents are eligible to receive dental, vision, and more.


Take a look at our upcoming 2020 incentive trip.


As a Senior Life agent, you can have 24/7 access to our Company President & Company Vice President.


With Senior Life, you can earn your own Rolex.

contests & giveaways

At Senior Life Insurance Company, we give away TVs, cars, trips around the world, and more.

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We allow agents to purchase stock in Senior Life Insurance Company because we believe that you should own a part of the company that you help to build. Stock is a legacy that you can leave behind for your family.

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